ABOUT US - BETWEEN THE FLAGS (Est. 1994)
Between the Flags is one of Australia’s leading beach and lifestyle outfitters.
With 37,000kms of coastline and 11,000 beaches, Australia is best known for its outdoor lifestyle, bronzed bodies in bikinis and board shorts, surfers, white sandy beaches and our ever-vigilant Lifesavers donning red and yellow rescue caps. It’s what life Down Under is all about. It’s what 6 million visitors come to get a taste of every year!
Since 1994, Between the Flags has been designing classic beach and lifestyle apparel to honour and uphold the spirit of Australia’s surf lifesaving culture.
As Surf Life Saving Australia’s (SLSA) official retail partner Between the Flags holds exclusive licensing agreements for SLSA and several independent Surf Lifesaving Clubs and Associations around the country (see our list of partners).
Hundreds of thousands of dollars in royalties are generated from BTF sales and are given to SLSA every year to help keep our beaches patrolled, saving hundreds of lives every year.
Between 2006 and 2007, surf lifesavers and lifeguards conducted 11,500 rescues, prevented 460,000 accidents and provided first aid for 41,000.
Every time you purchase a BTF t-shirt, hoodie, board short, shirt, rashie, bikini or dress, you’re helping SLSA save a life. One day, it might save yours.
There are many BTF stores in prime holiday destinations around the country in Port Douglas, Cairns, Noosa, Surfers Paradise, Bondi, Manly, Perth and Fremantle.
Our Partners
Between the Flags remains committed to supporting Australia’s surf life saving and lifeguard movement and we work closely with our licensed partners to help keep these vital services patrolling our beaches.
Surf Life Saving Australia (SLSA)
Port Douglas Surf Life Saving Club
Cairns Surf Life Saving Club
Noosa Surf Life Saving Club
Surfers Paradise Surf Life Saving Club
Manly Life Saving Club
Perth Surf Life Saving Club
Fremantle Surf Life Saving Club
Bondi Rescue (as seen on channel TEN)
APOLA – Australian Professional Ocean Lifeguard Association
